What you’ll see:

• Lots of user change requests before/soon after the product is released
• Arguments among the technical staff as to what the user “really” wants
• Released product doesn’t meet user expectations.

Why Should You Care? Because…

• Customers don’t want to pay for products that don’t meet their needs
• If an end user refuses to use the product as delivered, their confidence in you is eroded – You’ll spend a lot of money trying to “make it right” or you’ll give up that customer’s future business.